There’s no doubt that tourism is a major industry in Malaysia. In 2017, we were ranked 25th out of 141 countries on the Travel and Tourism Competitiveness Report.
However, in 2021, our position had fallen to 38.
So, how can Malaysia’s tourism industry be kept competitive and profitable?
One word that comes to mind is innovation.
Earlier this year, 1337 Ventures and MDEC launched the inaugural Digital Tourism Innovation Lab with the goal of boosting tourism tech solutions in the country.
Fast forward three months and the first cohort of the lab was ready to present their pitches at the final demo day on March 15.