Digital Marketing Executive

Tenure: Full Time Position

Help solidify our brand across various digital platforms through digital marketing campaigns.

Duties

  • Work in a dynamic team environment to deliver marketing campaigns
  • Collect and translate business requirements into actionable campaigns
  • Create content related to healthcare to drive traffic and user engagement
  • Effectively market healthcare products and services
  • Measure and track campaigns conversion and effectiveness
  • Manage various customer channels and touchpoints like social media, emails etc.

Technical Requirements

  • Experience in Google Analytics, Google Tag Manager
  • Experience in Search Engine Optimization and Search Engine Marketing
  • Understand importance of ranking factors for search engine optimization
  • Good understanding of UTM
  • Experience in Google Ad Words, Google Ads Manager
  • Experience in Facebook Marketing, Instagram Marketing, YouTube Marketing
  • Able to create, run and measure success of EDM campaigns
  • Understanding of customer purchasing behavior and psychology

Additional Experience Considerations

  • Advantage with experience in SEO related roles
  • Advantage with previous experience with ecommerce platforms
  • Advantage with previous experience with medical related field
  • Advantage with Background in Psychology, Marketing or Sales
  • Advantage with HTML, CSS, JavaScript skills
  • Advantage with Design Skills like video, and graphic design

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